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Explaining that it’s awesome is much less powerful. Show them how awesome your app is by letting them use it. Users need a tutorial to show them how awesome your app is Once you prove your app’s value, the decision to sign up will be no problem for a user. Or, consider “guest” or “trial” mode access to key functionality (like Wunderlist below), showing off what your app can do, but with limited or watermarked features. Instead, user data can be stored locally and eventually transferred to an account if and when the user ultimately decides to create one. Why would anyone sign up before knowing what they’re in for? The process is mental and physical work. But from the user’s perspective, that’s almost devious. They don’t, and a lot of times they won’t and shouldn’t have to.Īs a developer, it’s much easier to lock users out until they’ve solidified an entry in the user database. It takes serious work just to know what’s out there-let alone to design for it-so here are a few assumptions you should avoid in your mobile app design.

From entirely new interaction patterns to smaller interaction details and trends, every new device, environment, pattern, and gesture comes with possibilities and pitfalls. The first step toward this kind of thinking was seen during the transition from mouse and keyboard desktops to touchscreens (Apple’s new 3D Touch is a current and more granular example). In reality, it’s important to remember that our interaction patterns and interaction design need to change when the medium changes. User interactions have evolved so rapidly during the last few years that designers can barely keep up-making it tempting to use interaction design techniques from other media (or even legacy app design) when we build mobile applications.

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